When it comes to digital content, amazing work is only as good as its SEO value. If Google or Bing can't find it, then neither can your desired audience. Here are a few content pieces I've written specifically to help page rank.
This copy was for our 'Ultimate Yard Experience'. So along with many of the articles on the page, I also wrote this BTF (below the fold) copy to help search engines index us higher in the SERP.
For our treadmills page, you can see us trying to internal links to our other high value pages without spamming readers. We wanted to have a mix of conversational & educational to provide a complete experience.